ONE THING on Product Leadership

A friend (let’s call her Sarah) leads product for a SaaS company that has traditionally sold to smaller businesses. Their growth strategy calls for them to move into the enterprise space where deal sizes are larger and more profitable. To be successful, they need to become best in class at one of the many things their platform offers today. Not all of them. (They don’t have the resources for that.) Just one of them.

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ONE THING on Qualitative and Quantitative Symbiosis

Product people love tracking quantitative metrics. But before you can measure, you have to step back and ask why. There’s no substitute for interviewing customers, ideally face-to-face, and listening to them talk about how they use and like (or dislike) your product. These customer interviews lead to better quantitative measures, ideally helping you to prioritize and focus your roadmap.

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ONE THING on Proxy Metrics

In a famous example, Facebook found that users who add at least 7 friends in their first 10 days on the app tended to be more engaged and stay with the product longer. This led them to set an Objective of getting more new users to add more friends right away. The product team then went about testing various changes to the onboarding experience to encourage adding friends early.

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ONE THING on a Dirty Word

MVP (Minimum Viable Product) has become a dirty word. In The Lean Startup, Eric Ries defines MVP as “that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.” Somehow, this has come to mean “let's ship something, anything, no matter how crappy.”

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